I thinks its obvious that companies are only going to continue to move downstream and get as close as possible to the consumer. New check-in apps and other tech creations like Facebook Places are just the beginning of companies becoming completely ingrained in everything that we do. The only way to deal with all of these new technologies is to allow them in and see how they can enhance or improve your life.
I'm not the kind of person that gets all excited about everyone knowing where I am at a given moment or being asked to perform challenges to earn points for a future purchase at a moments notice, i.e. burrito origami. Even though those particular technologies don't interest me does not mean that companies never-ending attempts to move more and more into my life can not, in some way, enhance my life.
I hate shopping. Absolutely hate it. And I hate malls. But reading the Wall Street Journal article "Luring Shoppers To Stores" showed how the future of shopping might be more up my alley. By making it easier to find the things I need at the right price, new shopping techs could be downstream activities that I welcome with open arms. I also never really want someone to know where I am at all times. It almost seems like I am being willingly cyber stalked, but how about apps like Foursquare that can sign you in depending on location and can give you great places that you would like to eat. Menus, reviews, and where to go in my hand in seconds, sounds pretty great.
Technology is all about how you perceive it and maybe I can continue to look at some of these new techs and learn to love what they can provide.
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